The fun theory

I'm a big VW fan despite the recent dillusion of their branding with the addition of the Routan, Tiguan, Touareg and Eos to their once nearly-perfect fleet (where's the new Microbus? Huh?  HUUUUH?)

Wait... this is all beside the point.

Our friends at Volkswagen have funded a VERY cool project called "The fun theory".  The idea is that they take every day ordinary tasks that are important to the wellness of ourselves and our surroundings and make them fun to do.  The experiments so far involve getting people to throw away litter, use stairs that are right next to an escalator and coming soon making bottle recycling into a fun game.

From their website:

"This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or something entirely different, the only thing that matters is that it’s change for the better."

Visit Thefuntheory.com